9X Jhakaas hunts for lead heroine for 'Mitwaa'
Jhakaas Heroine is giving a chance to be one, from the makers of the recent blockbuster of Marathi Cinema - 'Duniyadari', comes a new romantic movie – 'Mitwaa', starring Swapnil Joshi, Sonalee Kulkarni.
LUX Jhakaas Heroine - TOP 7 FINALISTS are RADHA, SHEETAL, AMRUTA, PRARTHANA, RASIKA, PALLAVI and SNEHA. Watch Lux Jhakaas Heroine Grand Finale Episode on 3rd May '14 only on 9X Jhakaas
The movie already stars, renowned actors Swapnil Joshi and Sonalee Kulkarni are looking for the female lead. As per the contest, the winner will get an opportunity to play the lead role in Mitwaa.
Mitwaa will be produced by Meenakshi Sagar Productions and Nanubhai Jaisinghani of Video Palace. It will be directed by Swapna Waghmare-Joshi.
Talking about the reason for doing 'Lux Jhakaas Heroine', Punit Pandey, EVP and business head, 9X Media says that the channel is aiming at giving superior content to the existing viewers and at the same time, adding new viewers. "Moreover, 9X Jhakaas is an apt platform to highlight the great work and talent from the Marathi film, music and entertainment industry," he adds.
Pandey mentions that in the past six months, he has seen that the Marathi movie genre has done very well. There have been movies which have done very good business at the box office. Also, the core audience of 9X Jhakaas, youth, which earlier rarely watched Marathi movies in theatres, has started going to the theatres. "The movies are churning really good music," he adds.
In the regional space, the idea is to do whatever is required. The channel has Music Yatra on-ground and has also launched Lai Bhari magazine. With Jhakaas Heroine, the channel saw an opportunity to connect with its target audience. "It is also not something out of our space. We air entertainment shows, and Lux Jhakaas Heroine will be one of them," says Pandey.